In 2020, Johnson & Johnson Consumer Health launched our Healthy Lives Mission—a 10-year ambition to improve human health while also protecting the planet.
Healthy Lives Mission
As part of our Healthy Lives Mission, we are:
- fighting preventable diseases through smoking cessation programs and skin cancer prevention partnerships;
- improving product transparency to help our consumers make more informed choices about personal health products; and
- reducing our environmental impact by using more recycled materials in our packaging, ensuring our packaging is easy to recycle or reuse and powering our operations with renewable electricity.
We have committed to invest $800 million by 2030 to fulfill our Healthy Lives Mission.
Monique Mack (left) shares her journey as a child, how her mom, Aurelia Mack (right), helped her through it all and why it motivates both of them to keep their family safe. Photo by Neutrogena Studios.
Johnson & Johnson Consumer Health is on a mission to provide healthy lives for all. This sense of purpose energizes and drives our employees to make a meaningful impact on consumers around the world. From raising awareness and increasing education on some of the world’s most important health challenges to offering better packaging for our environment and being more transparent about what’s in our products, we all come together every day to make a difference.
Progress in delivering our Healthy Lives Mission in 2021 included:
Skin cancer prevention: We created In the Sun, Neutrogena Studios' first-ever documentary film to elevate awareness and understanding of skin cancer for all skin types and colors. Skin cancer rates, including rates of melanoma, have continued to increase in the U.S. and worldwide.27 Practicing sun safe habits, such as seeking shade, wearing protective clothing and increasing use of sunscreen, can help reduce this trend and help consumers live life safely and vibrantly in the sun. To raise awareness across a wide population, NEUTROGENA founded "Neutrogena Studios" and partnered with Executive Producer Kerry Washington to produce an inspiring, unbranded documentary that shares the skin health journeys of seven families facing extraordinary circumstances as they uncover the long-term effects of living in the sun. The response to the documentary has been beyond expectation: In the Sun was included as an Official Selection of 16 film festivals and named the "Best Environmental Documentary" at the 2021 Seattle Film Festival. More than 8.2 million people have viewed the documentary, in addition to 125,000 school students who participated in in-school learning programs across the U.S. Feedback indicates that many viewers are likely to wear sunscreen consistently and/or do a skin self-exam as a result. NEUTROGENA also engaged in a first-of-its-kind collaboration to use the documentary to train thousands of Walgreens beauty advisors on skin cancer prevention.
Smoking cessation programs: In 2021, we increased our support for smoking cessation during the COVID-19 pandemic by extending our partnership with the WHO WHO World Health Organization through the Access Initiative for Quitting Tobacco. Following our 2020 partnership in Jordan to support 5,400 smokers to quit, in 2021, we advanced a further partnership in the Philippines to support an additional 4,500 smokers. As part of these partnerships, we have donated more than $1.5 million worth of NICORETTE patches.
Improving product transparency: In September 2021, JOHNSON’S Baby launched our first-ever consumer-facing product transparency dashboard with product-specific ingredient and environmental information for the brand’s 10 highest impact products in the U.S. market. Johnson & Johnson Consumer Health developed and launched the dashboard to help consumers make more informed choices about personal care products after conducting extensive qualitative research to better understand their unique expectations of the brand and engaging consumers to co-create the tool with us through a real-time design process. This milestone will pave the way for our other Consumer Health brands to implement product transparency in a way that is simple and compelling for consumers. Building on this successful first initiative, we have a strong foundation to scale product transparency in 2022 to more brands and markets around the world.
We couldn’t be more excited to pilot this new tool on JOHNSON’S. Consumers have told us how important product transparency is to them, but it can be difficult to navigate the sea of information that is out there. This is a simple, visual, one-stop shop for product-level detail. I wish something like this had been available when my own kids were babies and I was researching products for them. It would have made things so much easier!
Increasing our use of sustainable packaging: We are advancing our Healthy Lives Mission by taking important steps to reduce the environmental impact of our personal care product packaging—using less virgin plastic, using more recycled materials and ensuring our packaging is easier to recycle or reuse.
As a signatory to the Ellen MacArthur Foundation’s New Plastics Economy Global Commitment, we declared a commitment that by 2025, we will reduce our total annual use of virgin plastics in packaging weight by 25% compared to 2020. This goal will be achieved through a combination of increased use of recycled plastic, plastic packaging reductions (elimination, substitution, etc.) and more reuse/refill models.
Consumer Health sustainable packaging targets
- Eliminate 100% of polystyrene jars and black plastic bottles from our global portfolio in 2022.
- Use 100% recyclable, reusable or compostable plastic packaging by 2025.
- Use 100% certified or post-consumer recycled paper and pulp-based packaging by 2025.
- Reduce our total annual use of virgin plastics in packaging weight by 25% compared to 2020, achieved through a combination of recycled plastic, plastic packaging reductions and more reuse models.
In Brazil, our new SEMPRE LIVRE ADAPT PLUS ECO sanitary pads are made with 80% renewable-sourced materials, 50% less plastic and 100% recyclable packaging.
In 2021, several of our Consumer Health brands pioneered the use of new packaging materials and sustainable formats, including:
- LISTERINE launched new recyclable mouthwash bottles made with up to 50% recycled plastic; introduced CLEANFLAKE technology, which ensures labels separate cleanly from bottles during the recycling process, leaving no residue on the recycled plastic flakes so they can be used again and again; and introduced a clear cap, first in Europe, to signal full recyclability to consumers.
- JOHNSON’S Baby removed more than 30 million impossible-to-recycle pumps from many lotion and wash products and received the brand’s first UL EcoLogo certifications for six products in the U.S.
- LE PETIT MARSEILLAIS launched its first organic certified shower gel in a recyclable and refillable bottle and launched waterless biodegradable solid cleaners for hair, body and face that are free of plastic packaging.
- NEUTROGENA launched the brand's first plant-based, home-compostable cleansing wipe that biodegrades aerobically in approximately 35 days in a home compost.
- o.b. eliminated millions of leaflets and tons of paper from its packaging by printing information on the inside of the cardboard box.
Beyond these brand initiatives, Consumer Health collaborates with industry peers, NGOs and suppliers to exchange knowledge and co-create packaging innovation. Some of our partnerships include:
- The EcoBeautyScore Consortium, an industry-led collaboration to help consumers understand the environmental impact of cosmetic and personal care products. The consortium, initiated by L’Oréal, Henkel, Unilever and Natura & Co., will develop and pilot a global environmental impact scoring system by the end of 2022. The pilot will involve selected products in Europe and will include both a common environmental footprint assessment system and standardized consumer-friendly communications to inform consumer purchasing decisions.
- The Consumer Goods Forum’s Plastics Waste Coalition of Action (PWCoA), a group of food and personal care companies committed to using less plastic, better plastic, and supporting effective reuse and recycling systems. We helped develop and endorse new global industry Golden Design Rules for more sustainable packaging.
- In North America and Europe, we are advancing plastic tube recycling through industry collaborations with partners like STINA that help to advance plastic tube design, collection and segregation.
- The Closed Loop Infrastructure Fund for an additional five years to continue to build the recycling infrastructure in North America and spur technological innovation toward a more circular economy.
- The Recycling Partnership's Film & Flexibles Coalition, an industry-wide collaborative to identify ways to collect more flexible packaging in the U.S.
- A*STAR Institute of Materials Research and Engineering Circular Materials Lab, a collaboration to identify circular flexible film packaging solutions.
Our Healthy Lives Mission guides our Consumer Health brands to take action to advance health—for people at every stage of life, for communities around the world and for our planet. By taking concrete action to design more sustainable products and packaging, not only do we provide consumers with personal health solutions that meet their evolving expectations, but we live into our commitment to operate increasingly more sustainably and significantly reduce the planetary impact of our operations and our products.